Clothing collections from bold-faced names are more the rule than the exception now, but true success is measured in the actual product. To that point, Claudia Schiffer's knitwear line is luxe, sophisticated and completely wearable - lessening the buzz about the model behind it, and focusing more on the covetable pieces. We spoke with the super/designer about her influential style, what she was thinking for the new collection - launching on Net-a-Porter tomorrow - and how to look effortlessly chic.
FAZ: What have you learned since launching the brand?
Claudia Schiffer: Staying true to what I believe in and learning quickly from mistakes.
Why did you focus on knits?
I have always loved cashmere and knitwear is the first thing I'm drawn to when shopping - even if I don't need any... To start the brand with cashmere felt like the most natural step to take.
You always look so chic, even when picking your kids up from school. What is your philosophy for daily dressing?
Just ‘throw on’ pieces that you don't have to think about, feel good and be practical when dropping the kids to school and then heading to work.
Tell me about your inspiration for this season?
I looked to Jane Birkin pictures from the '60s as an inspiration for the Spring/Summer 2012 collection. I thought about what she would wear in different locations around the world - Paris, Ibiza and London - and how I would interpret that for myself.
Do you have any specific girls in mind when you design?
I design for myself and the first question I ask is 'would I wear it?' For the collection to be authentic I want to be proud and be able to wear each piece and I hope other women will, too.
Whose style do you personally look to?
It varies as I am inspired by many different things, it could be a color, nature, art. Louise Bourgeois has inspired me in that way for example.